Thursday, March 27, 2008

Finding the next Starbucks.

By Michel Moe

The book is dull and doesn't talk at all about finding the next big thing, the main idea was about mega-trends that revolutionize the economy and certain industries trends such as health care because of the aging population demand for new products has increased. So the authors goes on to say inside these mega-trends are many smaller trends so for example in pharmaceuticals there would be bio-technology. Some comparisons between successfully companies of today and companies that have either went bankrupt or stayed barely alive then showed their fundamentals statistics when small caps then followed them to today. Companies like BestBuy vs Circuit City, Dell vs Automated Data Processor these were by far the most interesting.

In the end this book will not go on my list of favs but I would recommend it to all.

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